Welcome to the Resource Development Centre’s Sales and Negotiation Skills site.

Alan McCarthy, Managing Director of the Resource Development Centre, reveals his sales and negotiation techniques that have been used for over 30 years.

During those 30 years Alan has helped organisations such as Microsoft, Oracle, SAS, SAP and Siemens with proven sales techniques that help create value, and hit sales targets.

The tools you are about to be introduced to are key to helping you really understand how to negotiate, achieve your sales target and build a value proposition when selling to a prospect or customer.

This site is for corporate sales people, including managing directors and business owners, to sales directors and junior account managers.

During your visit to this site you will explore 3 core areas of sales which will help you achieve your sales target. Those key areas are:

1) Sales Target Assurance Planning. This product shows how a sales person can hit and exceed their target every time. This is done using 3 key tools:

  Target Assurance

  Ansoff Matrix (McCarthy Version)


2) Win more sales – in this section you will learn how to add value to your proposition, you will understand who your competition are and learn what questions you should be asking at every customer meeting. In this module you will learn how to hone in on the benefits of your product and service.

3) Negotiation – You will learn the 10 rules of negotiation that should never be broken. They will give you confidence to maintain the value of your deal and help address any fears and doubts you may have when negotiating.